No two SEO campaigns are ever the same, however our process generally includes elements of the following…
Research and analysis form the bedrock of any successful SEO campaign. Our experts take time to ensure they understand your industry before starting other elements of the work.
SEO is a long term strategy and ensuring that we understand your market before beginning to optimise your website is vital to reach the ultimate aims of the campaign.
We identify the audience and potential visitors to your site who will bring in revenue using a range of tools like Google Analytics, Google Ads and search operators. Additionally, our extensive experience allows us to see what’s out there, what’s working and what could be done better.
We also spend time identifying your online competition to see where they are found and what we can do to ensure potential customers find you first.
2. Initial set-up
There are a number of tools that aid our SEO team and help ensure we reach your goals.
We typically begin by setting up each of these tools to look for any basic issues that may hamper the progress of the campaign. Tools, such as Google Webmaster Tools, can identify any search engine access issues, which may need resolving (canonical issues, 404 errors, etc).
We also install systems to allow us to manage the SEO process and provide useful data, which we then use to monitor the effect of the work we carry out.
Where applicable, we can also create and optimise Google and Bing map listings, which is a great way to reach out to a locally based audience.
After initial research, and following feedback and consultation, we arrive at a finalised keyword list. This informs the targeting and implementation of the on-page work.
3. Initial On-page Work
Your website’s content needs to be compelling for visitors and search engines alike.
Our SEO team will take time to analyse the content of your website to ensure it matches the aims of the campaign. This means ensuring there is a page or section of content for each and every product or service you are offering. Occasionally, this can mean we need to create new content or often we need to reorganise existing content in line with these aims.
It is also vital that this content is well written, accurate and compelling to ensure users find it matches their initial aims when they began their search.
Our copywriters can help with this task.
4. Ongoing Content Strategy
There’s no place in SEO for short-termism. What makes a content strategy great is its long lasting impact and the knowledge that no Algorithm update will wipe out your hard work overnight.
Once initial on-page elements are in place, it is important to have fresh, engaging and insightful content that potential customers will find useful. This involves researching ideas, keywords, FAQs, competitors and industry news, and then identifying the most effective way to implement and optimise it all.
The ultimate aim is that engaging content attracts visitors and links to your website, increasing its exposure & authority.
5. Link Building/Outreach
As well as content and on-page elements, search engines take into account a range of off-page elements when gauging a site’s authority.
Link building is still an integral part of any SEO campaign. Done right, it can be a great way to disseminate information and get the word out through careful targeting of relevant industry sites, webmaster outreach, social sharing and online PR. We can also design and develop effective “link bait” content with the aim of encouraging sharing and links from relevant and interested parties.
Compiling traffic and performance reports is part of any SEO campaign. They give a detailed picture of how a site is performing, as well as useful data on your audience.
These are not only useful for you, but also for us, as they allow us to identify any issues or areas for improvement. Along with reporting on organic traffic (sources, landing pages, etc.), we’ll set up goals and custom reports that will allow us to pin-point the highest value areas, which can be prioritised through the work we carry out.