Each Display Campaign is different, from the look of the ads to the individual targeting. On this page we’ll run through our personal process and give you a sneak peek into the world of Display Advertising at Fidel.
The overall objectives of the campaign are crucial to the campaign’s planning and build. There are a number of aspects to consider, whether you’re seeking to raise awareness or increase sales along with the current market and competitors.
We need to fully understand your target market and seek to understand their online user habits before coming up with a strategic plan of how are going to target them.
Account Set Up & Build
Once we understand your overall objective we can start working on your advertising strategy. You can find a full breakdown in our Advertising Strategies.
Ads, Landing Pages & Tracking
Our in-house design team can help put together an innovative and engaging ad from scratch that will effectively represent you, your message and your business. There are typically 10 or so different sizes (including mobile versions) we will need to produce, each with different technical requirements (e.g. some allow animation, some don’t etc) Our design team would produce each of these and submit them to you for approval.
Depending on the complexity of your campaign, there may be a need for several different landing pages, each with their own different messaging and calls to action. It may be that these pages already exist on your website, however our in-house design team are here to help produce these pages if necessary. We may also choose to create several variations of each page to gauge the change in conversion rates.
Finally we need to setup tracking, this allows us to gauge the performance of the campaign. Through tracking we can report on the overall success of the campaign depending on your overall objective, whether this is overall reach or number of direct sales. We can also work to improve the campaign through ongoing management.
Once the ads and targeting has been approved, and the final checks have been made, the campaign is ready to launch.
Launching a campaign usually takes a few hours, so once we are happy, your ads can be being served to web users the same day, and statistics on performance can be gathered almost instantly.
We are now working with real data and the guess-work is over. We can see exactly what is working and what is not. Our display advertising management team now start to maximise the ROI of your investment by tweaking the campaigns.
We usually give a campaign at least two weeks to allow the campaign to settle in before making any major changes.
The on-going management of your display advertising campaign is the secret to achieving a fantastic return on investment. We’ll work with you to ensure the campaign is working best for you.
Reporting is an important part of our Display Advertising Service. We provide bespoke detailed monthly reports (which can be adapted to suit you) that detail the performance metrics that are important to you. We are also on-hand to give you any updates on progress throughout the month and talk you through the results step by step.